Your GA4 Migration: 10 Issues You DON’T Need to Miss


Common Analytics is formally executed accumulating information. Cue one single tear working down each entrepreneurs’ cheek.

Now all your website information will move solely by means of Google Analytics 4.

Are you positive you’re prepared for that? The one motive I ask is as a result of, properly, GA4 is a little bit of a beast with tons of hidden settings that have to be addressed for optimum information assortment.

Within the admin part of GA4 you will notice two columns: Account and Property. The Property column is the place the vast majority of essential setting choices are hiding.

screenshot of admin section in GA4, showing an Account column and Property column

1. Timezone

Your property timezone will be set below the Property Settings part of the Property column. (Sure, that is very meta.)

This one might appear to be a no brainer, nevertheless it’s a straightforward one to miss.

Whenever you created your GA4 property, you had the choice to set your timezone. When you’re something like me, you most likely simply hit the “subsequent” button.

However not so quick! That you must double examine this setting.

We already know that completely different platforms observe otherwise so we aren’t monitoring apples to oranges, but when we aren’t even utilizing the identical time zones for reporting, properly we might as properly be monitoring apples to cucumbers.

The TL;DR: Utilizing the identical timezone in every single place means that you can examine information a bit extra simply.

2. Foreign money

Seems, there’s multiple factor to the touch in that Property Settings part in column two.

In the identical place you arrange your timezone, you’ve gotten the choice to vary your forex.

By default Google units the forex to USD for all reporting.

Be aware: When you’re doing enterprise with a number of currencies, Google will do the conversions on the backend to proceed to report in USD.

screenshot of a GA4 property settings, showing where to find the timezone and currency settings

3. Enhanced measurement

Enhanced measurement is probably one of many largest modifications with Google Analytics 4.

When you’re unsure what enhanced measurement is, it’s basically pre-built occasion monitoring. Which is definitely nice, besides when it tracks issues incorrectly.

You may view the entire routinely collected occasions within the Information Streams part when you click on in your desired information stream.

Now don’t fear, most of those occasions and parameters will probably be tracked simply fantastic, however there are a couple of situations that will require further debugging.

This most pertinent subject for customers revolves round type interactions, particularly for many who have the Meta pixel on their website. False type interactions are typically triggered by Fb pixels as a result of Fb makes use of a “type submission” to go information out of your website to theirs.

I extremely recommend utilizing the GA4 debug instrument or by your actual time analytics to double examine that the “form_destination” is appropriate.

screenshot showing where to find form interaction settings in GA4

One other main ache level in enhanced measurement is that it depends on website searches passing one of many following parameters into the url: q, s, search, question, key phrase. Must you use a distinct parameter, it may be outlined on this enhanced measurement part by clicking the gear icon subsequent to the occasions.

4. Occasions

The Occasions part is a superb place for a monitoring intestine examine.

That is principally only a large listing of the entire occasions being tracked and the way typically they’re being fired. When you don’t see your occasions right here or the numbers appear low, you might must go examine your setup.

Additionally, new in GA4, you possibly can create and modify your occasions straight within the platform.

When you have been a vacation spot purpose kind particular person in Common Analytics, that is the part that means that you can create occasions based mostly on web page location.

Tons of different modifications will be made utilizing the modify occasion instrument like reconciling occasion names, creating sub occasions from collected occasions, and many others.

Screenshot of Events settings in GA4

5. Conversions

Very similar to the Occasions part, this Conversion part is one of the best place to do a fast intestine examine and ensure an important issues are being tracked in your website.

When you don’t see certainly one of your conversions on this display screen, you’ll need to move again to the Occasions sections and click on the toggle to the appropriate of the occasion title.

screenshot showing Conversions settings in GA4

(Yeah, it truly is that simple to create conversions in GA4. Thank goodness.)

When you do see your conversions, however the numbers look odd, you might wish to click on the three dots to the appropriate of the conversion to see the counting methodology.

By default, Google counts conversions for every occasion completion. Nevertheless, you might solely wish to depend conversions as soon as per session. If that’s the case, click on on these three dots and alter the counting methodology to “As soon as per session.”

a screenshot of counting method settings for Conversions in GA4

6. Outline domains

For all of my mates on the market utilizing completely different domains for his or her shops, their programs, their most important website, and/or their weblog – your time has come.

The excellent news is, cross-domain monitoring in GA4 is way simpler than it was in UA. The unhealthy information is that that is solely true if you realize the place to search out the setup widget.

To outline all your domains, navigate to Information streams > choose information stream > Configure tag settings > Configure your domains.

Screenshot showing where 'Configure tag settings' can be found in GA4

Taking this step is particularly essential in GA4 as a result of outbound clicks are tracked utilizing Enhanced Measurement. Thus, not defining all your domains can result in false “click on” counts.

7. Inner visitors

Ah, now this can be a query I’ve been requested over a dozen instances. Sure, you possibly can filter out inner visitors.

To filter inner visitors by IP handle, you’ll need to go to Information streams > choose information stream > Configure tag settings > Present all > Outline inner visitors.

Sadly, within the GA4 platform, that is at present the one technique to outline inner visitors.

Screenshot showing where to find internal traffic and referral settings in GA4

8. Undesirable referrals

E-commerce of us, this one’s for you.

When you’re utilizing a third-party fee processor like Stripe or Paypal, this can be a large one.

Except you need all your purchases to be attributed to your fee processors, you need to specify to Google that there are undesirable referrers.

When you’re unsure in case you have websites it’s worthwhile to mark as undesirable referrals, examine your Visitors Acquisition report and alter the first dimension to Session Supply/Medium.

9. Customized dimensions

When you’re something like me, and ship 80% of your occasions utilizing Google Tag Supervisor, you’re going to wish to hear up!

More often than not, individuals use GTM to ship further information with their occasions within the type of occasion or consumer parameters. GA4 does accumulate and course of these parameters, nevertheless it DOES NOT retain this information until you’ve outlined the size.

screenshot showing Event count by Event name in GA4

So in order for you to have the ability to see your parameters, it’s worthwhile to create a customized dimension for every one. It’s fairly simple, you simply title the dimension and choose the coordinating parameter.

Screenshot showing custom dimension settings in GA4

10. Information retention

Lastly, and possibly most significantly, you will wish to prolong your information retention window.

That is maybe one of the crucial essential however most missed settings.

Within the property column, you’ll navigate to Information settings > Information retention. When you’re right here you will see that that by default GA4 properties are solely set to retain occasion information for two months.

That’s simply 60 days. That’s not even an entire season of Huge Brother.

The excellent news is that you would be able to change this from 2 months to 14 months with three clicks of a button.

screenshot showing data retention settings in GA4

A fast notice: Any modifications made below this Information settings part must be mentioned with a privateness knowledgeable or lawyer. Many of those modifications have the likelihood to have an effect on your compliance standing with GDPR and different privateness laws.

You’ve received this!

It looks as if so much. And it’s. However you’ve received this.

GA4 is a monster, however when you’re right here, you’re already tackling it. Technique to go!

Now, go triple examine all of these properties you created a 12 months or two in the past… We’re gonna do the identical.

Brie will probably be talking at MozCon 2023 this August in Seattle! Be a part of us for uplifting periods with our unbelievable lineup of audio system. 

We hope you are as excited as we’re for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we now have a helpful template to persuade your boss!

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