YouTube Reveals 2024 Upfront Week Plans


YouTube is being upfront about its Brandcast plans.

High line

Immediately, YouTube introduced that it might return to upfront week in 2024, with its Brandcast occasion as soon as once more making a house at New York’s David Geffen Corridor in Lincoln Heart. Subsequent 12 months’s occasion takes place on Wednesday, Could 15, at 6 p.m.

The information got here in a weblog submit from Anne Marie Nelson-Bogle, vp, YouTube advertisements advertising and marketing, with the exec additionally asserting that the corporate signed a deal to return to David Geffen Corridor via 2026.

Between the traces

YouTube shook up its upfront occasion in 2023, with the corporate completely sharing with Adweek that it might depart New York’s Imperial Theatre for Lincoln Heart and shift from a Tuesday occasion to Wednesday.

The transfer to Wednesday adopted Paramount asserting that it might exit its ordinary Wednesday night upfront week occasion in favor of smaller shopper dinners. Netflix additionally jumped into Wednesday night of upfront week after Paramount’s information.

YouTube’s 2023 upfront week occasion showcased its creators, revealed information about its new NFL Sunday Ticket deal for YouTube TV, and capped issues off with a Doja Cat efficiency in a night that earned rave critiques from consumers.

Given the occasion’s success, Sean Downey, Google’s president of the Americas and world companions, beforehand assured Adweek of YouTube’s upfront week return.

“That’s the place the place YouTube belongs,” Downey stated. “We’ve got the attain that our prospects need. And that is the place the world comes to look at, and that is the place manufacturers can construct their enterprise with us right here.”

Backside line

With the announcement of a return to Lincoln Heart, YouTube is likely one of the first corporations to declare its 2024 upfront week plans.

Disney beforehand confirmed to Adweek that it might maintain its upfront presentation on the North Javits Heart for 2 extra years, with subsequent 12 months’s presentation locked in for Could 14, 2024.


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