YouTube influencers are on a distinct stage on the subject of enterprise influence.
The time period “influencer” is likely to be synonymous with Instagram and TikTok today. Factor is, YouTube creators predate each and are the blueprint for what an “influencer” is right this moment.
And YouTubers have constantly constructed full-blown manufacturers, media careers and product strains.
These aren’t simply one-off success tales, both. From magnificence and health to gaming and past, YouTube creators drive billions of views from any viewers you possibly can think about.
And this speaks to the facility of YouTube influencer advertising and sponsored content material for manufacturers.
This put up digs into the highest YouTube influencers of all sizes and shapes and why they’re notable.
Desk of contents:
Who’re YouTube influencers?
YouTube Influencers are creators with substantial followings and engaged communities. These creators’ private manufacturers are recognizable amongst their audiences and companies.
Whereas there’s no one-size-definition of what a YouTube influencer is, our standards for this listing consists of:
- A large viewers (100,000s or hundreds of thousands of subscribers)
- Movies that commonly earn 1+ million views
- Content material that’s model and collab-friendly
Manufacturers primarily associate with YouTube influencers by sponsored movies and model ambassadorships. Past paid partnerships, many creators will function associates for manufacturers.
Contemplate that many YouTube influencers’ stage of engagement dwarfs that of conventional advert channels. The platform’s largest creators drive hundreds of thousands of views in a matter of days.
These viewers are participating with long-form content material (trace: not 15-second advert spots). With a lot content material on YouTube, manufacturers are spoiled for selection on the subject of discovering the fitting influencers.
High YouTube influencers total
Beneath is our breakdown of a number of the prime YouTube influencers total.
Keep in mind that subscriber depend isn’t every thing! Whereas many of those channels signify a number of the greatest YouTube influencers, we additionally share a number of up-and-coming creators as properly.
If you happen to’re fascinated by studying extra about how one can seamlessly discover and handle influencer relationships, all the way in which from onboarding and challenge project by to execution, request a demo of Tagger by Sprout Social right this moment.
1. MrBeast
With over 240 million subscribers, MrBeast is formally the most important particular person YouTube influencer.
His elaborate stunts and philanthropic movies are among the many platform’s most viral content material. The channel has impressed platform-wide tendencies together with over-the-top thumbnails and “problem”-style movies.
Inspiring so many copycat channels, MrBeast’s capability to ascertain tendencies and drive hundreds of thousands of views in minutes is what makes him the highest YouTube influencer by a large margin.
2. Lily Singh
Lilly Singh is a shining instance of go from being a YouTube influencer to launching a legit media profession and private model. With over 1,000 movies and 13 years on the platform, Singh highlights how far each YouTube and creators have come.
Over time, her content material developed from cultural comedy skits to vlogs that includes Zendaya and The Rock. Whereas Singh doesn’t publish as a lot long-form content material today, she posts loads of YouTube shorts of her behind-the-scenes life as a celeb.
3. Marques Brownlee
Marques Brownlee is the mastermind behind MKBHD, breaking down innovative tech with tremendous in-depth critiques. Brownlee’s 18+ million subscribers converse for themselves, as does the truth that his new assessment of the Apple Imaginative and prescient Professional has already amassed 26+ million views in a month.
His channel is the go-to place for the YouTube neighborhood to study in regards to the newest devices, telephones, tech equipment, gaming consoles and extra. What makes Brownlee notable is his welcoming presentation, making his content material accessible to informal viewers and tech junkies alike.
4. Dude Good
5 YouTube influencers, one channel.
Regardless of being merely offered as 5 guys making movies, Dude Good is the blueprint for a profitable comedy channel on YouTube. Their sketches and outlandish “trick shot” movies constantly go viral throughout social media, to not point out YouTube itself.
Getting a whole bunch of hundreds of thousands of views for flipping water bottles and making ping pong trick photographs might sound unattainable. That stated, the character of the Dude Good workforce is what actually hooks viewers from the beginning.
5. Emma Chamberlain
Emma Chamberlain proves the facility of day-in-the-life model content material. Amassing 14+ million subscribers for her vlogs and way of life movies, Chamberlain presents her “actual” self to viewers whether or not she’s filming her every day suits or exploring a brand new county.
Like all the YouTube influencers on our listing, her channel is a reminder that constructing an viewers boils right down to making a legit emotional connection along with your viewers. Evidently, Chamberlain has nailed it there.
6. Markiplier
Markiplier is a pioneer as a YouTube influencer within the gaming house. His channel blew up within the wake of horror sport jump-scares and response movies taking off over a decade in the past. 5,500+ movies later, Markiplier continues to create related content material with the occasional vlog or charity announcement in-between.
7. KallMerkis
KallMerkis’ channel is an ideal storm of what tends to development throughout YouTube. That features response movies, reviewing bizarre merchandise and outlandish thumbnails. Her consistency and content material selection has netted her practically 11 million subscribers to this point with no indicators of slowing down.
8. Jacksepticeye
Jacksepticeye is one other instance of a gaming YouTube influencer who obtained in early on response content material and playthroughs. Whereas lots of his earliest and hottest movies additionally featured unique animations, Jack has additionally branched out into meme critiques, response movies and every thing in-between.
9. Morgan Drinks Espresso
Morgan Drinks Espresso’s Morgan Eckroth is a barista champion turned YouTube influencer who commonly publishes tremendous artistic branded content material. Unsurprisingly, most of her content material is coffee-themed. This consists of long-form academic movies, recipes and product critiques.
Provided that Morgan can also be widespread on TikTok (6.3 million followers), she makes a degree to commonly crosspost her movies to YouTube Shorts the place they likewise earn spectacular engagement.
10. JaidenAnimation
JaidenAnimations is exclusive as the one animated YouTube influencer on our listing. A lot of her current movies concentrate on video video games and nerd tradition alongside along with her private experiences. Combining humorous “storytimes” with beautiful cartoons, her distinct model has earned her 12.4 million subscribers to this point.
11. Davie 504
David504’s content material is equal components weird and mind-blowing. Combining memes with artistic bass guitar solos and challenges, Davie’s channel is likely one of the greatest impartial music YouTube influencers with a formidable 13+ million subscribers.
12. Adam Neely
One other music YouTube influencer, Adam Neely has one of many oldest channels of anybody on this listing (along with his first video printed approach again in 2006). Since then, Neely has constantly printed deep-dives into music concept alongside stay performances and vlogs detailing his life as a gigging musician.
13. SB Mowing
SB Mowings’ before-and-after mowing movies are additionally an ideal instance of “oddly satisfying” content material that tends to go viral on YouTube. Reworking untenable lawns into one thing with curb attraction positively falls below that class as hundreds of thousands of viewers commonly tune in to see it occur.
Much more spectacular is how the channel boasts its fair proportion of sponsored content material. SB Mowing is a shining instance of simply how profitable area of interest YouTube influencers may be.
High YouTube health influencers
Whereas there’s no scarcity of them, listed here are a number of notable YouTube health influencers to look at.
14. Yoga With Adriene
Yoga with Adriene is YouTube’s one-stop-shop for all issues yoga. Her calm presentation and the truth that she has tutorials for all ability ranges have solely helped her viewership develop since. From bite-sized routines and full-blown courses to in-depth yoga pose tutorials, Adrienne has coated all the above intimately in 700+ movies and counting.
15. Jeff Nippard
Jeff Nippard is totally different from most of the greatest YouTube influencers within the health house due to his background in chemistry. His suggestions transcend anecdotal health recommendation with a concentrate on science and peer-reviewed information. Nippard’s movies mix sensible muscle-building and food plan recs with critical academic worth that doesn’t skimp on the small print.
16. Athlean X
Like Nippard, Athlean X’s Jeff Cavaliere takes satisfaction in his “no BS” and science-backed method to health recommendation. Serving as a star coach with many years of expertise, Athlean X goes to nice lengths to dispel widespread YouTube health myths. A lot of the channel is devoted to addressing weightlifting tendencies with the potential to trigger damage.
17. Blogilates
One other instance of how creators flip content material into careers and merchandise, Blogilates is an “OG” health YouTuber who additionally has a thriving activewear model to her identify. Her channel primarily consists of body weight train tutorials and ~15 minute exercise routines for busy viewers.
18. Carla Rowena
Carla Rowena’s channel is a notable mixture of each health and way of life content material. Past conventional exercise routines, she additionally makes use of her channel as a spot to doc her journey as a mother or father. She’s lately printed a sequence of postpartum exercise movies which highlights how creators can seamlessly attain a number of audiences on the identical time.
High YouTube make-up and wonder influencers
19. Michelle Phan
Whereas Michelle Phan’s channel initially popped off because of her copycat celeb make-up tutorials, the channel primarily focuses on product critiques and routine breakdowns. To not point out founding EM Cosmetics alongside the way in which.
Her movies are severely in-depth and border on ASMR with a comfortable and calm presentation. Phan generally publishes way of life movies and private vlogs for the sake of selection.
20. Jackie Aina
Jackie Aina’s self-proclaimed purpose is to vary “the usual of magnificence” and he or she delivers along with her routine movies, vlogs and self-care movies. Whereas Aina initially constructed her model on magnificence critiques, self-care has turn into the first focus of the channel with make-up taking part in a supporting position.
A few of her newer movies are sponsored by manufacturers like CashApp, highlighting how YouTube magnificence influencers are creating content material powered by paid partnerships.
21. Taylor Wynn
Taylor Wynn has been posting magnificence tutorials and critiques for over a decade. She continues to constantly put up routine movies and proposals alongside long-form vlogs. With lots of her movies clocking at over 30+ minutes, she’s yet one more instance of a magnificence vlogger who dives deep into her favourite finds at Ulta, Sephora and past.
22. NikkieTutorials
NikkieTutorials’ content material is far more in-your-face than different magnificence YouTubers however that’s 100% on-brand. Her 14.5m subscribers don’t lie!
Fast edits, memes and an awesome humorousness assist Nikkie’s content material stand out from the gang. Testing viral hacks and weird routines offers critical leisure worth whereas additionally exhibiting off her ability as a make-up artist.
Whereas Nikkie doesn’t put up as many long-form movies today, she’s nonetheless actively publishing bite-sized make-up purposes and response movies.
23. Huda Magnificence
Like many YouTube magnificence influencers, Huda Magnificence went from creating make-up tutorials to constructing her personal cosmetics empire. Huda’s 4 million YouTube subs and ever-growing model spotlight her influence as each a magnificence influencer and entrepreneur.
24. Christen Dominique
With 4+ million subscribers, Christen Dominique has mastered the artwork of making long-form magnificence movies. Most of her movies are ~20 minutes lengthy with the occasional unedited movies that may final for over an hour.
Routines, hacks and GRWM movies are cornerstones of her content material which will get severely in-depth. The truth that Dominique continues to publish a number of movies per 30 days is spectacular for a creator of her measurement. Bonus factors for maintaining that type of quantity and excessive manufacturing worth.
Prepared to begin working with YouTube influencers?
The listing above offers a style of what YouTube has to supply when it comes to artistic expertise. The quantity of gifted influencers on YouTube throughout industries and genres is staggering.
And that is nice information for each creators and the manufacturers that need to associate with them.
Particularly as YouTubers proceed to seek out tremendous artistic methods to characteristic manufacturers of their content material. Nonetheless, merely discovering the fitting influencers is likely one of the hardest components of getting began.
If you happen to haven’t already, take a look at Sprout Social’s suite of influencer advertising options to see how the platform can assist you attain your target market with creators quicker.