Introducing Mike Demopoulos
Mike Demopoulos is the Head of Partnerships at Codeable, the one platform purpose-built to attach WordPress freelancers with the purchasers who want their experience. With years of company expertise within the digital realm and a ardour for serving to on-line companies succeed, Mike has already left a mark at Codeable since becoming a member of in 2021. Drumroll, please …
Rockstar Q&A with Mike
What are your day-to-day duties?
As a part of my position, I collaborate carefully with our companions to offer them with all the required sources to advertise Codeable. Moreover, I help them in growing and integrating purposes that show advantageous for his or her enterprise. Moreover, I schedule journeys to attend numerous occasions all year long to attach with our shoppers and companions.
How did you get into the affiliate trade?
For years, I volunteered in Open Supply and labored at totally different internet companies. Afterward, I transitioned to the internet hosting and product sector, the place I took on an evangelist position. Ultimately, my position advanced into Enterprise Improvement and M&A. The remainder, as they are saying, is historical past.
What are your most essential KPIs?
The 2 most essential metrics for us are the variety of customers who put up tasks on Codeable and the proportion of them who change into paying shoppers. Moreover, we hold monitor of the proportion of our companions who’ve despatched visitors over the previous 28 days. We purpose to take care of good communication with all of our companions.
What’s your largest pet peeve in regards to the affiliate trade?
We require an onboarding cellphone name with every companion to construct relationships. The variety of no-shows is alarming. Collaborative efforts are most well-liked over simply visitors.
What do you assume is undervalued in advertising generally?
On this fashionable period of digital dominance, it’s simple to miss the ability of bodily advertising supplies. Junk mail, packaging, and promotional objects provide a tangible reference to the model that may go away an enduring impression. IKEA’s iconic printed catalogs are a major instance of this. As somebody who’s obsessed with serving to digital companies succeed, I’ve gained a fame for sending distinctive bodily objects – from pitch decks on View-Masters to huge shipments of pasta. I firmly imagine within the energy of “lumpy mail” and its capability to seize consideration and make a significant influence.
What have you ever finished in your final 6–12 months to enhance your affiliate efforts?
Over the previous 12 months, we now have been conducting audits on our present companions to interact in additional significant discussions about tips on how to higher promote Codeable. Moreover, we now have developed new integrations via internet hosting management panels to allow our internet hosting companions to extend income and higher serve their shoppers.
“Affiliate” or “companion?” Why?
On our web site, we distinguish between associates and partnerships to keep away from confusion, though I personally want the time period “companion”. For us, companions are providers that complement our personal, and need to provide Codeable to reinforce their worth to prospects. Associates, however, are extra like conventional publishers. Our purpose with partnerships is to offer further advantages past merely sharing income.
What’s the following huge factor in affiliate internet marketing?
The emergence of Purchase Now, Pay Later (BNPL) suppliers is reworking affiliate internet marketing by offering a brand new cost mannequin that may improve conversion charges. This alignment between affiliate internet marketing and BNPL providers is revolutionizing conventional advertising approaches, particularly for high-priced objects and providers that require recurring funds. To succeed, associates ought to tailor their methods to the monetary preferences of their audience, significantly youthful demographics and people who keep away from bank cards.
What’s the largest mistake you’ve made in affiliate internet marketing?
I ought to have prevented attempting to incorporate anybody and everybody in my program. This method just isn’t advantageous and might solely hurt your model if you find yourself on related websites that cater to your audience or area of interest.
How do you assume your technique differs than different verticals?
We give attention to offering our companions with instruments that allow them to present customized referrals for his or her tasks. We’ve devoted a lot time to integrating kinds and plugins that enable our companions to refer their customers to Codeable whereas offering related context about their wants.