Google is rolling out a change to the views filter, renaming it from views to boards. A Google spokesperson advised Search Engine Land the phrase “boards” is a extra intuitive identify when in search of out that content material. Google additionally advised us that searchers can use this filter to hone in on outcomes from lots of of boards from throughout the online.
Extra on views. Google launched the views filter on cellular search final June, the place you may filter the search outcomes to simply that kind of content material. Searchers can filter their search outcomes to point out movies, blogs and boards. These outcomes intention to point out folks a extra “lived expertise” to their search queries, Liz Reid, VP of Search at Google, advised Search Engine Land at Google I/O. These searchers are capable of see solutions from people who find themselves sharing their very own private views and these solutions are offered in a person interface that’s extra pleasant and consumable to the youthful searcher.
What it appears like now. Just a few weeks in the past I caught Google testing displaying “Boards” as a search filter within the search outcomes. Right here is that screenshot from Shameem Adhikarath:
Right here is similar question, however with the views filter choice:
Why the change. Google mentioned that it continues to put money into making it simpler for searchers to search out content material that displays folks’s views and first-hand experiences on Search. Google advised us it’s all the time taking a look at new methods to make it simpler and extra intuitive to search out. Based mostly on its information, Google discovered it’s extra intuitive for customers to make use of filter by “boards” over “views.” Google additionally mentioned folks can use this filter to hone in on outcomes from lots of of boards from throughout the online.
Views not going away. “Different kinds of content material like brief movies and UGC, which was beforehand included in “Views”, will proceed to be accessible for related queries as carousels, clusters and conventional net web page listings on the search outcomes web page,” a Google spokesperson advised us.
Right here is an instance of such a views field, however there are various variations:
Why we care. The identify change from “views” to “boards” ought to make it extra clear to searchers what to anticipate when filtering for these search outcomes. These customers who wish to see leads to boards, now gained’t be confused once they filter particularly by boards.
Should you run a discussion board or write loads in Reddit or different boards, chances are you’ll like this function to search out content material inside these kinds of web sites.