MoEngage Debuts in The Forrester Wave™: Actual-Time Interplay Administration Report

Studying Time: 3 minutes

I’m thrilled to share that MoEngage has debuted in The Forrester WaveTM: Actual-time Interplay Administration, Q1 2024, underneath the “Contenders” class.

The report analyzes 13 suppliers that matter essentially the most and shares a deep evaluation of how they stack up towards 30 standards throughout their choices, technique, and market presence.

As per the report, MoEngage scores high marks throughout the digital advertising and marketing and expertise personalization standards.

I’m additionally delighted that our reference prospects have complimented our native on-the-ground help and skill to combine into their current ecosystems. A buyer additionally mentioned we had been very supportive and at all times obtainable throughout testing instances.

The Significance of The Forrester Wave™: Actual-Time Interplay Administration, Q1 2024

Actual-time personalization is the spine of any model’s buyer expertise arsenal. Check out these statistics:

As increasingly more manufacturers look to extend their investments in personalization capabilities, the Forrester WaveTM report may also help manufacturers consider totally different answer suppliers and make knowledgeable choices to decide on an answer that fits their present and future wants.

The Forrester report recommends that shopper manufacturers search for options that:

• Maximize cross-functional CX investments.
• Facilitate the adoption of accountable AI.
• Align buyer outcomes with enterprise targets.

Why do Enterprise Manufacturers Desire MoEngage for Actual-time Cross-Channel Personalization?

MoEngage is an insights-led buyer engagement platform with swiftly rising footprints within the enterprise and mid-market segments.

Listed here are some the reason why manufacturers worldwide select MoEngage as their most well-liked accomplice:

1. Innovation

MoEngage is constructed from the bottom up, permitting us to quickly innovate and develop industry-leading capabilities. Final yr, we added over 75 options, channels, and capabilities to the platform that will help you (entrepreneurs) keep forward of the curve.

• We strengthened our AI engine with industry-first predictive capabilities that give entrepreneurs actionable insights to take well timed actions and drive increased outcomes for his or her enterprise. Our prospects have benefited drastically from utilizing capabilities such because the Proactive Assistant, Greatest Time to Ship, and Sensible Suggestions. Merlin AI, our Generative AI engine, is extraordinarily fashionable amongst our prospects throughout verticals and areas.
• MoEngage Inform, a unified messaging infrastructure, revolutionizes how manufacturers deal with transactional alerts throughout channels. With a unified messaging infrastructure and a single API, manufacturers like yours can effortlessly construct and handle transactional alerts in a streamlined method.
• We have now additionally simplified your web site personalization course of by way of our no-code visible builder. This builder helps you personalize the web site expertise for every buyer primarily based on their preferences, affinities, and habits, leading to extra partaking and customized interactions.

At MoEngage, our dedication to steady innovation ensures that our prospects have all of the instruments they should keep forward of {industry} developments and meet their enterprise goals successfully.

2. Enterprise-ready Scale

You have to delight tens of millions of shoppers in actual time. The MoEngage platform is constructed to help that scale.

3. International Attain, Native Help

We proceed to supply customized consideration and options to satisfy the particular wants of our enterprise shoppers. We have now invested in a powerful international help community to succeed in our most distant prospects, with native workplaces and groups to help them wherever they’re on this planet.

As we speak, we’ve got 1200+ prospects throughout 60+ international locations. Our groups are unfold out with 13 regional workplaces throughout 9 international locations, together with Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh Metropolis, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

4. Safety and Information Privateness

We care as a lot about your prospects’ information as you do. Our high precedence is to make sure the information your prospects select to share with you meets (or exceeds) international information privateness and safety requirements.

Over time, we’ve got labored with impartial third-party safety corporations to judge our merchandise and supply suggestions to fortify our information privateness and safety measures. We adjust to GDPR, CCPA, SOC2 Kind 2, CSA STAR Stage 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019 and the BCMS ISO 22301: 2019 necessities. We additionally present safe authentication and a Single Signal-On choice.

5. International Peer Community

As a MoEngage buyer, you may join and collaborate with {industry} friends and leaders out of your area and across the globe. Via our  #GROWTH group, you may interact in networking actions, change concepts, and foster a tradition of studying collectively. This group serves as a platform to attach with like-minded professionals, share insights, and keep up to date on the {industry}’s newest developments and greatest practices.

Taking the leap

I need to thank Forrester for the popularity. I’m additionally grateful to our traders, prospects, companions, and group for his or her continued help. We’ll proceed to put money into services that assist bolster the belief and confidence you’ve positioned in MoEngage.

This recognition is a major milestone as we put together to leap into newer frontiers. I’m excited concerning the prospects that lie forward as we proceed to reshape the shopper engagement panorama for enterprises throughout the globe.

To obtain the report, please go to right here.