1000’s of UK eating places are extending their opening hours to serve prospects observing Ramadan this 12 months, and Uber Eats is championing them with a brand new marketing campaign primarily based round Suhoor – the meal that’s eaten any time after Iftar (the breaking of the quick) and earlier than Fajr (daybreak).
Uber Eats delivers any time, and Mom’s neon indicators appropriately inform the story of late nights and early mornings, changing clichéd Ramadan pictures with a extra fashionable aesthetic.
For Uber drivers and couriers observing Ramadan, Uber Eats will open a collection of pop-up ‘Sunset Spot’ eating places providing free meals to mark Iftar in London, Leeds, Liverpool, Birmingham, and Manchester.
Matthew Value, common supervisor UK, Eire, and Northern Europe at Uber Eats mentioned: “The ‘Open for Suhoor’ marketing campaign is a wonderful demonstration of how Uber Eats is supporting not solely our prospects observing Ramadan but additionally our excellent restaurant companions throughout the UK who’re extending their opening hours throughout this Holy Month.”
Some massive manufacturers together with Tesco have come beneath fireplace for supposedly getting Ramadan communications “mistaken” up to now, and this 12 months it’s going a extra delicate time than ever. So credit score to Mom and Uber Eats for going there.
MAA inventive scale: 6.5