A part of rising your TikTok profile is growing the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.
Attain and follower counts might be thought-about essential metrics, however social media engagement reveals how a lot your content material truly resonates together with your supposed viewers. In case your movies are getting individuals to go away feedback or share them with their viewers, that’s an excellent signal they’re discovering your content material related and interesting.
All through this text, you’ll study extra about what precisely TikTok engagement entails, calculate your TikTok engagement fee and enhance your TikTok engagement.
What’s TikTok engagement?
TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embody:
Even a video view can depend as engagement, although the beforehand talked about actions point out a deeper stage of engagement from the viewer.
What’s a TikTok engagement fee?
Your TikTok engagement fee is a social media metric that lets you perceive what share of your video viewers work together extra together with your video. This metric gives useful perception into how successfully your content material engages your viewers.
When you have a low engagement fee, you might must discover completely different content material concepts to see how one can higher resonate together with your viewers and entice them to go away feedback or share your movies. It’s essential to trace metrics like this, particularly when operating TikTok campaigns or influencer partnerships.
Having a transparent understanding of how individuals are partaking with a particular influencer lets you realize whether or not you need a partnership with a TikTok influencer or not. Furthermore, your engagement fee metric on your personal model will possible be a giant a part of your social media reporting for instance that your social media workforce is producing high quality content material that resonates together with your model’s viewers.
The way to calculate your TikTok engagement fee
When you can entry knowledge surrounding particular TikTok engagements inside your TikTok analytics—or different analytics software of selection—you’ll need to calculate your engagement fee your self.
The system for TikTok engagement fee is:
TikTok Engagement Fee = [(Total Likes + Comments + Shares)/Total Number of Views] x 100
You’ll be able to calculate your engagement fee per video or for all movies printed over a specified time vary.
Let’s go over an instance.
When you use TikTok’s built-in analytics, the Overview part gives you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized timeframe you may choose):
Head over to the Attain tab, to seek out your whole video views for a particular time interval as properly.
It’s also possible to use a software like Sprout Social’s analytics to simply calculate your engagement fee. Log into your account and head to your TikTok Profiles dashboard to get a transparent take a look at your report.
Sprout Social’s knowledge makes calculating engagement fee simple, because it already combines your whole engagements. Somewhat than having so as to add these up as a part of the system, you may merely plug within the engagements and video views numbers.
Utilizing the information from Sprout Espresso Co., if we enter these numbers into our TikTok engagement fee system, we get these outcomes:
[190,024/1,112,731] x 100 = 17.1%
Multiplying your engagement proper by 100 on the finish helps the ultimate end result come out in share type, a typical format on your social media reviews. Give it a attempt by signing up with Sprout Social for a free trial.
10 beneficial methods to spice up your TikTok engagement fee
Whereas 17.1% from our above instance is a fairly unbelievable engagement fee, that is probably not the case for your online business. And that’s okay!
However you’re most likely searching for a couple of tricks to enhance these numbers. Implement a few of these suggestions into your TikTok technique to assist enhance your engagement.
1. High quality content material beats amount
Above all else, high quality content material is the best way to go. Whereas you will have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t prime quality, nobody goes to wish to watch them.
As a substitute, purpose for a consistency that’s real looking on your workforce however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that the majority manufacturers are posting round 1.75 movies per week—a reasonably sustainable frequency versus a number of movies per day.
Take sustainable candle store, Mala the Model, for example. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).
The model’s technique is straightforward however stable. The social media supervisor creates quite a lot of posts sharing behind-the-scenes content material, new scent updates, suggestions, enterprise info and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.
Maintain this in thoughts as you construct out your personal TikTok content material technique.
2. Submit on the proper occasions
Even if you happen to’re constantly sharing high quality content material, posting on the incorrect occasions means your viewers may not actually have a likelihood to see and work together with it.
Nevertheless, it’s essential to know extra than simply the finest occasions to submit on TikTok. It’s essential to know the most effective occasions to submit on your particular viewers. A TikTok scheduling software like Sprout Social can assist.
Once you get able to publish or schedule your TikTok movies by means of Sprout Social, you may entry a function known as “Optimum Ship Occasions.” This analyzes your followers and gives you with the most effective occasions to submit based mostly on when your viewers is most energetic.
3. Inviting viewers to share what they assume within the feedback
Invite engagement in your video by asking viewers to go away TikTok feedback. This can be a wonderful means to have the ability to maintain conversations together with your viewers by studying and responding to their feedback.
However greater than that, TikTok permits customers to answer a remark with a video, serving to you to additional have interaction together with your viewers. Let’s check out this instance from Gushers. The model posted a video with quite a lot of random meals combos, and somebody replied with a remark that claims, “Pretzel gushers.”
In response, Gushers created a video response attempting out the brand new meals combo:
This video generated nearly 1,000 views and quite a lot of new feedback. Attempt to have interaction your viewers by asking for feedback and responding to them once you obtain them.
4. Submit constantly
Sure, high quality over amount. However, consistency can be key.
Once you’re making a TikTok content material technique, it’s essential to have a plan for how one can commonly pump movies out. High quality is perhaps crucial consider your movies, however having a constant schedule so your movies are commonly displaying up in feeds is an in depth second.
Think about batch-recording your video content material to make it simpler to submit extra constantly. This fashion, you may create per week or so value of movies at one time, reasonably than having to tug out your recording tools each single day.
5. Outline your area of interest and persist with it
Discover your area of interest. Certain, you would possibly promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?
As a candle firm, you would possibly concentrate on behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you would possibly concentrate on displaying off your completely different finest promoting cookies. And if you happen to promote burrito bowls, you would possibly, like Chipotle, make memes a giant a part of your technique.
The underside line is that this—you wish to select a particular area of interest and focus on your content material. This fashion, your viewers involves know what to anticipate out of your model and so they can take pleasure in every video or submit you place out.
Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single one in every of Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.
This straightforward and constant technique garners the model tons of of 1000’s if not tens of millions of views on every video. Discover your personal area of interest and use it to develop your viewers.
When you’re unsure the place to start out, contemplate looking the For You web page to see what different manufacturers and creators are doing. This may be a good way to assemble inspiration on your personal TikTok advertising and marketing campaigns.
6. Profit from user-generated content material
Consumer-generated content material is one other nice technique for growing engagement. Shoppers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.
UGC is a sort of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products one way or the other. You’ll be able to then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got blissful prospects and that they might be one, too.
Right here’s an incredible instance from Dunkin’. One among Dunkin’s prospects shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s workforce discovered it and commented asking if they may repost it on their very own feed—the right step to take earlier than sharing UGC together with your viewers:
Monitor your model throughout completely different social media platforms to see if anybody is posting movies mentioning you or your product. When you’re not discovering any natural UGC, contemplate placing out an ask on your prospects to share picture or video content material you should utilize. Or, you would possibly even look into hiring a UGC creator that can assist you compile some nice content material.
7. TikTok adverts can enhance engagement
Working TikTok adverts can be a good way to succeed in a wider viewers, develop your viewers and subsequently enhance your general engagement. There are a selection of various kinds of adverts, starting from model takeovers to sponsored hashtags. However among the finest sorts of adverts to extend engagement is the in-feed advert.
This is rather like a TikTok video that you simply pay to advertise. Viewers can head to your profile, go away likes, add a remark and extra.
Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be finished with its software. It contains all the parts of a daily submit—video, caption and hashtags.
Folks may even swipe over to view the profile. An internet site will pop up first because the CTA for viewers to study extra. They will take motion in your web site, however then they will additionally head to your profile afterwards, doubtlessly watching extra of your movies or following your account.
Put collectively your personal TikTok adverts technique so you may attain a wider viewers and enhance your engagement.
8. Hook the viewer
It’s extremely simple for viewers to proceed scrolling by means of their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are various alternative ways to do that, and we’re going to stroll you thru a couple of completely different examples to present you a greater thought of create your personal attention-grabbing video content material.
First, reap the benefits of well-liked TikTok sounds in your content material. When completely different sounds are used usually—particularly in a method that’s recognizable and pleasurable—it makes individuals cease scrolling to see the sound utilized in a enjoyable new method.
Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner displaying off her china assortment to a good friend. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when displaying off its new straws.
One other solution to seize consideration is to hook the viewer with an incredible story. Dive proper in with a robust story hook with a view to get them to cease scrolling—or use a textual content overlay to clarify extra about your story so individuals wish to hear the total factor.
Whereas not a model, you can additionally take a web page out of creator Alana Fineman’s guide. She shares completely different restaurant skits and begins each video with the identical line—”Time for an additional restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.
Additionally, preserve a watch out for varied TikTok tendencies that your model can bounce on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient and so they’re additionally extra prone to catch a viewer’s eye.
Lastly, contemplate hopping on a TikTok problem so long as it’s nonetheless related to your online business. Or, create your personal problem and problem your viewers to present it a attempt.
Right here’s an instance of a video that isn’t a problem, however simply might be changed into one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok submit. The workforce simply may’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s appears to be like.
Whereas there doesn’t essentially need to be an incentive, one nice solution to enhance engagement and participation is by providing a prize to the most effective (a extra subjective selection) or the video that will get probably the most likes (a extra easy choice).
9. TikTok search engine marketing will enhance your visibility
search engine marketing stands for search engine marketing, and TikTok is a search engine. Actually, 40% of Individuals are utilizing TikTok as a search engine—so it’s essential to take note of TikTok search engine marketing as part of your advertising and marketing technique.
Some suggestions embody:
- Utilizing TikTok’s predictive search that can assist you give you video concepts based mostly on what individuals are searching for
- Incorporating your video’s focus key phrase(s) naturally into your video caption
- Including hashtags that use your video’s focus key phrase(s)
- Having an excellent understanding of the TikTok algorithm and key rating components
Be sure to’re together with search engine marketing inside your content material technique to extend possibilities of your video reaching your viewers and growing engagement.
10. Hashtag campaigns
Lastly, contemplate operating a hashtag marketing campaign to assist unfold the phrase about your online business and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.
Right here’s an incredible instance that’s fairly well-liked—#CanvaTok. This can be a hashtag that graphic design software Canva makes use of inside its personal video captions. However many different designers and small companies on the app additionally use it to point out off their completely different creations.
Making a hashtag marketing campaign can take a while to construct up. It’s essential to use it sufficient inside your personal movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as properly.
Increase your TikTok engagement fee
Prepared to spice up your TikTok engagement fee? Begin implementing these 10 engagement methods and discover ways to preserve observe of your general engagement fee.
To study much more about TikTok advertising and marketing, head over to take a look at our final information to making a TikTok advertising and marketing technique that can work for your online business.
TikTok engagement FAQ
What’s TikTok engagement?
TikTok engagement refers to any motion {that a} viewer takes in your video. This features a remark, like, share or observe.
How do I verify my TikTok engagement?
You’ll be able to verify your TikTok engagement inside the built-in TikTok analytics function or with any third-party analytics software like Sprout Social.
Why is my TikTok engagement so low?
There might be plenty of causes your TikTok engagement is low. You may need a more moderen account. You may not be creating video content material that’s very partaking. Otherwise you may not be reaching the proper viewers together with your content material. Use our tricks to enhance your engagement and see if it will increase.
What is an efficient TikTok engagement fee?
RivalIQ’s TikTok benchmark report dictates that the common engagement fee per follower is 5.7% on TikTok. So something greater than that might be thought-about an excellent engagement fee.
What’s the common engagement fee on TikTok?
As we talked about, the common TikTok engagement fee is round 5 .7%.